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Preface

This book is a business fable based on a true story.  It is written for salespeople and for business leaders all over the world who want to build a better life for themselves and their families. 

Many times, we go through life doing things, whether it’s at our job or within our family life without understanding why things happen a certain way.  However, there are rare times when a fundamental principle is discovered that changes everything and produces extraordinary results that is beyond a simple modification of an existing process.  This is one of those times…

At the age of 42, after the death of his father and after 24 years growing his career with a large multinational bank, Archie Kelly decided to take a different path.  The path led to an extraordinary work of creativity and discovery. The story begins with this unfortunate death and further unfolds with Archie falling asleep under a large crepe myrtle tree while reading a book about the life of Albert Einstein.  He awakens in an eighteenth-century English garden and is confronted by one of the great figures of history, Sir Isaac Newton.  Newton guides Archie in a thought process that establishes the Sales Value Equation as the Fundamental Principle of All Sales Success. 

After reading and applying the knowledge in this book, you will be able to grow your (and your company’s) sales production by as much as 400% and increase your sales closure rate by as much as 50%.  The only question remaining is…How much money do you want to make and how much success do you want to achieve?!